HOROPEDIA FOUNDATION AT THE GENEVA WATCH DAYS: A FRUITFUL PARTICIPATION
From 4 to 7 September 2025, the Horopedia Foundation took part in the Geneva Watch Days, the unmissable event celebrating watchmaking. This presence provided an opportunity to foster numerous exchanges, both with professionals and the general public, thus strengthening our mission of sharing and promoting watchmaking culture.
Horopedia 2025
Hosting an information booth at the heart of the event enabled us to meet a wide variety of audiences and offered an ideal platform to present in greater detail our new project: the Maison des Arts & de la Culture Horlogère (MACH), scheduled to open in Geneva in 2026.
The MACH will be a vibrant landmark venue of 1,250 m², conceived as the true crossroads of watchmaking. It will allow the public to discover unique pieces from prestigious collections, while also exploring watchmaking expertise through interactive and immersive installations. More than a museum, the MACH will embody the mission of the Horopedia Foundation by giving physical form to what we are already developing online.
Meetings with artisans, experts, collectors and institutions proved particularly rich and constructive, paving the way for essential future support for our projects. Beyond these professional exchanges, we had the pleasure of engaging with an audience of both enthusiasts and the simply curious, whose eagerness to visit the MACH upon its opening confirms the relevance and necessity of this project of public interest.
The event also provided an opportunity to raise wider awareness of our online encyclopaedia, horopedia.org. This free, accessible resource documents the watchmaking world in an educational manner.
This edition of the Geneva Watch Days therefore marks a key milestone for both the Horopedia Foundation and the MACH. We warmly thank all those who support and encourage us in this venture.
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ABOUT HOROPEDIA
Horopedia Foundation was established in February 2023 and given the status of public interest. The Foundation Council is composed of Philippe Dufour (President), Dr. Helmut Crott, André Colard, and Marc André Deschoux.
The Foundation governs Horopedia.org, the first online video encyclopedia on watchmaking. The platform was launched in 2022 and quickly gathered unanimous support within the community.
To date, over 100 multilingual documentary films on museums, watchmaking schools, watch tools and components, and the mechanical principles behind their work can be found on Horopedia.org. To enhance its educational mission, the platform also incorporates visual pedagogic materials to facilitate a better understanding of the provided information. The website features nearly 1000 pages with detailed definitions of watchmaking terms and historical anecdotes about significant horological inventions.
Horopedia.org meticulously covers all facets of the fascinating horological industry in French, English, and German. It offers detailed definitions of tools and complications, 3D images of movements, and thorough video explanations of component production, their history, and functions in a watch. A dedicated section of the website lists horological institutions, including schools and museums in Switzerland and worldwide.
More recently, the Foundation unveiled its ambitious project: the Maison des Arts & de la Culture Horlogère (MACH). More than just a museum, the MACH will be a dynamic venue for exhibitions, knowledge-sharing and dialogue around the art of watchmaking. Located in the heart of the Quartier des Banques, this 1,250 m² house will span four floors, offering didactic, thematic and chronological exhibitions, complemented by a space dedicated to temporary exhibitions. Visitors will also be able to enjoy a boutique, an auditorium and a variety of interactive areas designed to spark curiosity and encourage discovery. Open and vibrant, the MACH is intended to become the crossroads of watchmaking in Geneva.