Institutions – Certification bodies & labs

SWISS MADE

Origin and History

The origins of the “Swiss Made” label date back to the late 19th century, a period marked by increasing international competition in the watchmaking industry. Swiss manufacturers, already renowned for their innovation and technical prowess, sought a way to protect and differentiate their products from lower-quality imitations. By establishing “Swiss Made” as a standard, they not only safeguarded their reputation but also reinforced the nation’s status as a leader in precision timekeeping.

The term became legally protected in the 1970s under Swiss law, ensuring that only watches meeting specific criteria could bear the coveted label. Over time, it evolved into a hallmark of trust, influencing consumer perception and becoming an integral part of the Swiss national identity.

Nowadays, the definition of the Swiss-made label regulates the use of the name “Swiss” for watches according to the law of 1971.

    Purpose

    The primary purpose of the “Swiss Made” label is to:

    1. Guarantee Quality: It assures consumers that the watch meets rigorous standards of craftsmanship, reliability, and performance.
    2. Protect Swiss Watchmaking Heritage: The label safeguards the tradition, expertise, and integrity of Swiss horology.
    3. Enhance Market Competitiveness: By offering a clear and enforceable designation, “Swiss Made” strengthens the global positioning of Swiss watches in a highly competitive industry.
    4. Foster Consumer Trust: It instills confidence by serving as a shorthand for excellence, authenticity, and durability.

    Specific Requirements

    The designation “Swiss Made” is governed by precise legal regulations defined in the “Ordinance regulating the use of the Swiss name for watches” (Swissness criteria). These requirements ensure the integrity and authenticity of the label:

    Technical Assembly:

    • The watch must be assembled in Switzerland.
    • The final inspection must also take place in Switzerland.

    Movement:

    • At least 60% of the value of the watch movement must originate from Swiss manufacturing.
    • The movement itself must qualify as Swiss, according to detailed technical criteria defining Swiss components and assembly.

    Overall Value:

    • At least 60% of the total production cost of the watch must be incurred in Switzerland, with at least 50% of the value of all components of Swiss origin, excluding the cost of assembly. This includes research, development, and manufacturing.

    Marking:

    • Watches bearing the “Swiss Made” label must comply with strict marking and certification guidelines to prevent misuse or misrepresentation.