Press Conference at the Geneva Watch Days
The HOROPEDIA project is celebrating its one-year anniversary at the end of August. To mark this occasion, the Horopedia Foundation will hold a press conference on Wednesday, 30 August, as a part of the official Geneva Watch Days 2023 program.
The participants will discuss the importance of creating innovative ways of promoting and supporting the watchmaking industry and professional education and will announce a new initiative dedicated to this notion.
More and more of the industry’s key players share the idea that there is a real need to ensure the longevity of watchmaking know-how and pass it on to future generations. Promoting professional watchmaking education is pivotal in this regard and ensures the continued excellence of horological craftsmanship. Through comprehensive training, aspiring watchmakers gain a deep understanding of the intricate mechanics, sophisticated designs, and meticulous techniques that define the art of horology.
In today’s modern world, full of revolutionary technologies, an innovative approach towards the educational process plays a significant role in promoting watchmaking craftsmanship. That is why Horopedia is focused on video content while exploring different interactive online platforms and tools.
During the press conference, an internationally renowned Swiss Master Watchmaker Philippe Dufour, founder of the EPHJ André Colard, expert watchmaker Dr. Helmut Crott, founder of the Horopedia Foundation Marc André Deschoux, Bulgari Watch Managing Director Antoine Pin, and director of the Geneva Watchmaking School Pierre Amstutz, will share their views on the new ways of guiding the watchmaking to excel, as well as promoting professional education as a cornerstone of the whole industry.
Horopedia Foundation was established in February 2023 and given the status of public interest. Its goal is to contribute to the long-term success and visibility of the watch industry by sharing with the help of modern technologies the horological knowledge, know-how, and technical and artistic skills accumulated over the years, as well as those in the making. The Foundation Council is composed of Philippe Dufour (President), Dr. Helmut Crott, André Colard, and Marc André Deschoux.