AN AUDIENCE WON OVER BY A GROUNDBREAKING HOROLOGICAL MUSEUM EXPERIENCE BY HOROPEDIA AND IMMENSIVE
From April 14 to 20, 2026, the Horopedia Foundation, in collaboration with Immensive, unveiled at the LAB of Watches & Wonders Geneva a prototype interactive display case designed for the future Maison des Arts & de la Culture Horlogère (MACH). A first public presentation of an innovative concept that reinvents the way horology is conveyed and experienced.
On the occasion of Watches & Wonders Geneva 2026, the unmissable annual gathering of the international watchmaking scene, Horopedia was present alongside its partner Immensive to offer a new vision of the museum experience, at the heart of the LAB, a space dedicated to the innovations shaping the future of the industry.
Throughout the show, visitors were able to discover an interactive showcase in preview of a new kind. Designed for the future exhibition spaces of the Maison des Arts & de la Culture Horlogère (MACH), this installation goes far beyond simply presenting objects: it creates a genuine dialogue between the visitor and the timepiece. By combining physical objects, digital content, animations and touch interactions, this showcase offers an immersive, intuitive and lively experience — an approach still unprecedented in the world of watchmaking museums.
Success was immediate. Several hundred visitors — professionals, enthusiasts and simply curious onlookers — stopped by, drawn in by this innovative device. During the days open to the general public, one observation became clear: this new way of telling the story of horology appeals to all audiences. Adults and children alike embraced the experience with remarkable ease, freely exploring the content, handling the interfaces, and discovering horological mechanisms in a playful and intuitive way. This natural and spontaneous interaction confirms the potential of these devices to profoundly renew horological cultural mediation.
Beyond the enthusiasm it generated, this participation marks a key milestone in the development of the MACH. It not only helped raise awareness of this ambitious museum project led by the Horopedia Foundation, but also highlight Immensive’s expertise in designing high-value interactive experiences. This collaboration now opens up new perspectives: that of a place where horology is no longer merely observed, but discovered, understood, and fully experienced.
Buoyed by this extremely positive feedback, the Horopedia Foundation is actively continuing the development of the MACH, with a clear ambition: to design a unique place, capable of appealing to all audiences and offering a museum experience worthy of the richness and complexity of horology. We are already looking forward to welcoming future visitors and introducing them to this new way of entering the world of horology!
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ABOUT HOROPEDIA
The Horopedia Foundation was created in February 2023 and received public interest status. The Foundation’s Board is composed of Philippe Dufour (President), Dr. Helmut Crott, by André Colard and Marc André Deschoux.
The Foundation manages Horopedia.org, the first online video encyclopedia on horology. The platform was launched in 2022 and quickly received unanimous support within the community.
To date, more than 100 multilingual documentary films on Museums, horology schools, watchmaking tools and components, and the mechanical principles behind their operation can be found on Horopedia.org. To strengthen its educational mission, the platform also incorporates visual teaching aids to facilitate a better understanding of the information provided. The site offers nearly 1000 pages with detailed definitions horological terms and historical anecdotes about significant horological inventions.
Horopedia.org meticulously covers all aspects of the fascinating watchmaking industry in French, English, and German. It offers detailed definitions of tools and complications, 3D images of movements, and in-depth video explanations on the production of components, their history, and their functions in a watch. A dedicated section of the site lists horological institutions, including schools and Museums in Switzerland and around the world.
More recently, the Foundation unveiled its ambitious project: the Maison des Arts & de la Culture Horlogère (MACH). More than a museum, the MACH will be a vibrant space for exhibition, transmission, and exchange around the art of watchmaking. Located in the heart of the Banking District, this house of 1,250 m² will span four floors, offering educational, thematic, and chronological exhibitions, complemented by a space dedicated to temporary exhibitions. Visitors will also be able to enjoy a shop, an auditorium, and various interactive spaces designed to spark curiosity and encourage discovery. Open and lively, the MACH aims to become the crossroads of horology in Geneva.
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