THE HOUSE OF ARTS & WATCHMAKING CULTURE (MACH)
From the online encyclopedia to a physical house
Since its creation in 2023, the Horopedia Foundation has been working to preserve, pass on and promote watchmaking expertise. With horopedia.org, the first online video encyclopedia dedicated to watchmaking, it provides the general public with neutral and accessible content that highlights the richness of this world.
Today, this mission is taking on a new dimension with the House of Arts & Watchmaking Culture (MACH): an iconic venue in the heart of Geneva, a true physical counterpart to the digital encyclopedia. The MACH will not be a traditional museum, but a living and open center where tradition and innovation come together to shape the future of watchmaking.
An ideal setting in the heart of Geneva
The MACH will take place in an emblematic building in the Banking District, a central and accessible location that is part of the cultural and touristic route connecting the Old Town to Parc des Bastions.
With its 1,250 m² spread over four floors, the House of public interest will offer a rich and varied experience in a modern and bright space.
Visit the building in video, below, with Marc André Deschoux, founder of the Horopedia Foundation.
An educational journey through time
The visit will be designed as a true journey:
Ground floor
Reception, café, shop and space dedicated to schools and watchmaking training.
1st floor
Educational and thematic tour to understand the trades, know-how and mechanical principles.
2nd floor
Chronological tour retracing five centuries of watchmaking history, from its origins to contemporary creations.
3rd floor
Temporary exhibitions and auditorium for conferences and events.
A celebration of horological heritage
Through exceptional exhibitions, the MACH will present treasures from the Musée d’Art et d’Histoire de Genève (MAH), other Swiss Museums, public or private, and much more.
Historical watches and clocks, fine enamels, astronomical timepieces and mechanical masterpieces will tell the human and technical adventure of measuring Time.
An immersive and educational experience
Each exhibited object will be put into perspective with the skills and the professions related to it. The experience will be enriched by interactive devices, videos, sounds and recreated atmospheres, in order to immerse visitors at the heart of the horological world.
The MACH will also fulfil an educational mission by presenting the horological training programmes available in Switzerland and by sparking new vocations. It will play a key role in passing on know-how to younger generations and to all those wishing to deepen their knowledge of horological trades.
A cultural crossroads serving Geneva and horology
The MACH will be a place of exchange and collaboration, fostering encounters between enthusiasts, professionals and the curious.
It will actively contribute to the influence of Geneva and Switzerland as world capital of watchmaking and cradle of a unique expertise.
Its opening to the public is planned for 2026.
Support the MACH
The realization of this ambitious project also relies on the generosity of those who wish to contribute to the preservation and transmission of horological heritage.
This page has been automatically translated from the reference French version using an artificial intelligence tool. Errors or inaccuracies may remain. If you notice any, especially if this is your native language, please feel free to report them to info@horopedia.org. Your contribution helps us improve the quality of the encyclopedia.
While awaiting their translation, images and videos remain temporarily displayed in French.
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