THE HOUSE OF ARTS & HOROLOGICAL CULTURE (MACH)
From the online encyclopedia to a physical house
Since its creation in 2023, the Horopedia Foundation has been working to preserve, pass on and promote horological expertise. With horopedia.org, the first online video encyclopedia dedicated to horology, it provides the general public with neutral and accessible content that highlights the richness of this world.
Today, this mission is taking on a new dimension with the House of Arts & Horological Culture (MACH): an iconic place in the heart of Geneva, a true physical counterpart to the digital encyclopedia. The MACH will not be a traditional museum, but a living and open center where tradition and innovation come together to shape the future of horology.
An ideal setting in the heart of Geneva
The MACH will be housed in an emblematic building in the Banking District, a central and accessible location that is part of the cultural and touristic route linking the Old Town to the Bastions Park.
With its 1,250 m² spread over four floors, the House of public interest will offer a rich and varied journey in a modern, bright space.
Visit the building in video, below, with Marc André Deschoux, founder of the Horopedia Foundation.
An educational journey through Time
The visit will be designed as a true journey:
Ground floor
Reception, café, shop and space dedicated to schools and horological training.
1st floor
Educational and thematic tour to understand the trades, know-how and mechanical principles.
2nd floor
Chronological tour tracing five centuries of horological history, from its origins to contemporary creations.
3rd floor
Temporary exhibitions and auditorium for conferences and events.
A celebration of horological heritage
Through exceptional exhibitions, the MACH will present treasures from the Museum of Art and History of Geneva (MAH), other Swiss museums, public or private, and much more.
Historic watches and clocks, fine enamels, astronomical watches, and mechanical masterpieces will recount the human and technical adventure of measuring time.
An immersive and educational experience
Each exhibited object will be put into perspective with the skills and the professions related to it. The experience will be enriched by interactive devices, videos, sounds and recreated atmospheres, in order to immerse visitors at the heart of the horological world.
The MACH will also fulfill an educational mission by presenting the horological training courses available in Switzerland and by inspiring new vocations. It will play a key role in passing on know-how to younger generations and to all those wishing to deepen their knowledge of the watchmaking trades.
A cultural crossroads serving Geneva and horology
The MACH will be a place of exchange and collaboration, fostering encounters between enthusiasts, professionals and the curious.
It will actively contribute to the international standing of Geneva and Switzerland as world capital of watchmaking and cradle of unique expertise.
Its opening to the public is planned for 2026.
Support MACH
The realization of this ambitious project also relies on the generosity of those who wish to contribute to the preservation and transmission of horological heritage.
This page has been automatically translated from the French reference version using an artificial intelligence tool. Errors or inaccuracies may remain. If you notice any, especially if this is your native language, please feel free to report them to info@horopedia.org. Your contribution helps us improve the quality of the encyclopedia.
Pending their translation, images and videos remain temporarily displayed in French.
Thank you for your understanding.