A COLLABORATION TO IMAGINE THE HOROLOGICAL MUSEUM EXPERIENCE OF TOMORROW
The Horopedia Foundation is partnering with the company Immensive to develop the digital and interactive devices for the future Maison des Arts & de la Culture Horlogère (MACH). This collaboration will be presented at the LAB of Watches & Wonders Geneva 2026, where a prototype of an interactive display case will be unveiled as a preview.
Supported by the Horopedia Foundation, the Maison des Arts & de la Culture Horlogère (MACH) is a future museum space located in the heart of Geneva, dedicated to the transmission and promotion of horological culture. As part of this project, the Foundation has commissioned Immensive, a Lausanne-based agency specializing in innovative touch applications and digital solutions, to design the interactive devices that will accompany the exhibited items and enrich the visitor journey.
The goal is to offer a immersive experience and a new way to discover horology. Among the solutions developed are notably innovative interactive display cases, allowing horological objects to be presented while giving access, via touch screens, to educational and explanatory content. Visitors will thus be able to explore the details of a piece, view animations, observe the precise gestures of craftsmen, or deepen their understanding of watchmaking mechanisms in an intuitive and educational way.
This approach will be presented for the first time at Watches & Wonders Geneva 2026, within the LAB, the area of the show dedicated to innovations and technologies shaping the future of horology. Horopedia and Immensive will unveil there a prototype of an interactive display case with smart Display, combining Light, Movement and narration in order to create a dialogue between the horological object and the visitor.
Find Horopedia and Immensive at the LAB at Palexpo, from April 14 to 20, 2026, to discover this innovative demonstration in preview. You will be able to freely explore the content, at your own pace, and discover how technology, emotion and horological expertise can come together to renew the way watchmaking is told and passed on.
Alongside the event, it will also be possible to meet the Horopedia Foundation team at its headquarters, located in Geneva (Rue de la Tertasse 1), to discuss its initiatives and learn more about the project of the House of Arts & Horological Culture.
More information about Watches & Wonders 2026: https://www.watchesandwonders.com/en/geneva-2026/event.html
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ABOUT HOROPEDIA
The Horopedia Foundation was established in February 2023 and has received public interest status. The Foundation’s Board is composed of Philippe Dufour (President), Dr. Helmut Crott, André Colard and Marc André Deschoux.
The Foundation manages Horopedia.org, the first online video encyclopedia on watchmaking. The platform was launched in 2022 and quickly received unanimous support within the community.
To date, more than 100 multilingual documentary films on Museums, watchmaking schools, horological tools and components, and the mechanical principles behind their operation can be found on Horopedia.org. To reinforce its educational mission, the platform also incorporates visual teaching materials to facilitate a better understanding of the information provided. The site offers nearly 1000 pages with detailed definitions of horological terms and historical anecdotes about significant horological inventions.
Horopedia.orgmeticulously covers all aspects of the fascinating watchmaking industry in French, English and German. It offers detailed definitions of tools and complications, 3D images of movements, and in-depth video explanations on the production of components, their history and their functions in a watch. A dedicated section of the site lists horological institutions, including schools and museums in Switzerland and around the world.
More recently, the Foundation unveiled its ambitious project: the Maison des Arts & de la Culture Horlogère (MACH). More than a museum, the MACH will be a living space for exhibition, transmission and exchange around the art of watchmaking. Located in the heart of the Banking District, this house of 1,250 m² will span four floors, offering didactic, thematic, and chronological exhibitions, complemented by a space dedicated to temporary exhibitions. Visitors will also be able to enjoy a shop, an auditorium, and various interactive spaces designed to spark curiosity and encourage discovery. Open and lively, the MACH aims to become the crossroads of watchmaking in Geneva.
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