THE HOROPEDIA FOUNDATION AT GENEVA WATCH DAYS: A FRUITFUL PARTICIPATION
From September 4 to 7, 2025, the Horopedia Foundation took part in Geneva Watch Days, the unmissable back-to-school event celebrating watchmaking. This presence was an opportunity to multiply exchanges, both with professionals and the general public, thereby reinforcing our mission of transmitting and promoting watchmaking culture.
Horopedia 2025
Having a booth at the heart of the event allowed us to meet a great diversity of audiences and offer an ideal platform to present in more detail our new project: the House of Watchmaking Arts & Culture (MACH), whose opening is planned in Geneva in 2026.
The MACH will be an iconic and vibrant 1,250 m² venue, designed as the true crossroads of watchmaking. It will invite the public to discover unique pieces from prestigious collections, as well as to explore watchmaking know-how through interactive and immersive installations. More than a museum, the MACH will embody the mission of the Horopedia Foundation by physically bringing to life what we are already developing online.
The meetings with artisans, experts, collectors and institutions were particularly rich and constructive, paving the way for future support essential to our projects. Beyond these professional exchanges, we had the pleasure of engaging with a passionate or simply curious audience, whose enthusiasm at the idea of visiting the MACH as soon as it opens confirms the relevance and necessity of this project of public interest.
The event was also an opportunity to raise wider awareness of our online encyclopedia horopedia.org. This free resource, accessible to all, documents the world of horology in an educational way.
This edition of the Geneva Watch Days therefore marks a key stage for the Horopedia Foundation and for MACH. We warmly thank all those who support and encourage us in this venture.
►► To also support our educational initiatives and help promote exceptional craftsmanship, become a patron! More information at: https://horopedia.org/fr/cercle/
ABOUT HOROPEDIA
The Horopedia Foundation was created in February 2023 and has received public interest status. The Foundation’s Board is made up of Philippe Dufour (President), Dr Helmut Crott, André Colard and Marc André Deschoux.
The Foundation manages Horopedia.org, the first online video encyclopedia on horology. The platform was launched in 2022 and quickly received unanimous support within the community.
To date, more than 100 multilingual documentary films about museums, horology schools, watchmaking tools and components, and the mechanical principles behind how they work can be found on Horopedia.org. To reinforce its educational mission, the platform also includes visual teaching materials to facilitate a better understanding of the information provided. The site offers nearly 1000 pages with detailed definitions horological terms and historical anecdotes about significant horological inventions.
Horopedia.org meticulously covers all aspects of the fascinating watchmaking industry in French, English and German. It offers detailed definitions of tools and complications, 3D images of movements, and in-depth video explanations of the production of components, their history and their functions in a watch. A dedicated section of the site lists horological institutions, including schools and Museums in Switzerland and around the world.
More recently, the Foundation unveiled its ambitious project: the Maison des Arts & de la Culture Horlogère (MACH). More than a museum, the MACH will be a vibrant place for exhibitions, knowledge sharing and exchanges around the art of watchmaking. Located in the heart of the Quartier des Banques, this house of 1,250 m² will span four floors, offering educational, thematic, and chronological exhibitions, complemented by a space dedicated to temporary exhibitions. Visitors will also be able to enjoy a shop, an auditorium, and various interactive spaces designed to spark curiosity and encourage discovery. Open and lively, the MACH aims to become the crossroads of watchmaking in Geneva.
This page has been automatically translated from the French reference version using an artificial intelligence tool. Errors or inaccuracies may remain. If you notice any, especially if this is your native language, please feel free to report them to us at info@horopedia.org. Your contribution helps us improve the quality of the encyclopedia.
Pending their translation, images and videos remain temporarily displayed in French.
Thank you for your understanding.